Digital Marketing · Communications
Stories that connect.
Communications and marketing professional building brands, telling stories that resonate, and executing across every channel that matters — blending creative instinct with operational discipline.
The approach
Three-plus years building brand presence and driving engagement across every channel — now leveraging AI and automation to move faster and deliver stronger results at every stage.
I oversee the full marketing function for a private membership organization — social, email, SMS, content, branded collateral, event production, and website management. It requires equal parts creative instinct and operational discipline, and I thrive in that space.
What sets my approach apart is how I work. I use AI tools intentionally to improve consistency, speed up production, and save room for the thinking that actually moves things forward.
Where I've built
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Communications & Special Events Manager
The City Club of Greenville · Greenville, SC
June 2025 — Present
- Plan and execute events while managing logistics, budgets, and timelines.
- Grew organic social media presence to nearly 2M total impressions across Facebook, Instagram, and LinkedIn within 12 months.
- Founded three member committees (Women's, Philanthropic, Military), building the programming, branding, and communications infrastructure for each from scratch.
- Oversee website management, including design updates, event pages, and user experience.
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Marketing Coordinator
The City Club of Greenville · Greenville, SC
Oct 2024 — June 2025
- Directed social media and content creation to promote events and drive engagement, producing promotional and branded materials in Canva and emerging AI tools.
- Collaborated with internal teams and corporate marketing to align branding and communications.
- Increased Instagram reach by 633% and link clicks by 615% YoY; grew Facebook profile visits 144% and Instagram profile visits 206%.
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Sales Representative / Team Lead
Monster Reservations Group · Myrtle Beach, SC
Sept 2023 — April 2024
- Sold vacation packages to clients while consistently ranking among top sales performers.
- Led weekly training sessions to support sales strategy and team performance.
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Digital Marketing Specialist
World Stone / Deluxe Art Home Improvement · Myrtle Beach, SC
May 2023 — Sept 2023
- Built and maintained digital marketing campaigns across email, social, and web channels.
- Owned social media content creation and presented data-backed budget proposals to drive marketing goals.
My work
Flyers
Social media content
Reels
Skills & tools
Digital Marketing
Social Media Strategy · Meta Business Suite · Ads Manager · Content Creation · Email Marketing · Campaign Management · Brand Management · SMS Marketing · WordPress
AI & Automation
Claude (Anthropic) · ChatGPT · Gemini · AI Copywriting · Automated Reporting · Workflow Automation · Notion AI
Design & Production
Canva (Advanced) · Adobe Photoshop · Final Cut Pro · CapCut · Higgsfield AI · Photography & Videography · Web Design
Analytics
Social Media Analytics · Performance Reporting · Data Visualization · Google Sheets & Excel
Foundation
Coastal Carolina University
B.A. in Communication · Marketing Minor
- Website Redesign — Coastal Educational Foundation
- Media Intern — WCCU Radio, Teal Nation
Let's build something.
Open to new opportunities where creativity and strategy can make a real impact.